What is Design Thinking?
Design thinking is a process for creative problem-solving.
Design thinking has a human-centered core. It encourages organizations to focus on the people they’re creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question should always be what’s the human need behind it?
In employing design thinking, you’re pulling together what’s desirable from a human point of view with what is technologically feasible and economically viable. It also allows those who aren’t trained as designers to use creative tools to address a vast range of challenges. The process starts with taking action and understanding the right questions. It’s about embracing simple mindset shifts and tackling problems from a new direction.
Design thinking can help your team or organization:
- Better understand the unmet needs of the people you’re creating for (customers, clients, students, users, etc…).
- Reduce the risk associated with launching new ideas, products, and services.
- Generate solutions that are revolutionary, not just incremental.
- Learn and iterate faster.
Design Thinking Applications:
Design thinking is applicable no matter your role or industry. Whether you work in business, government, education, or nonprofit, design thinking can help you develop innovative solutions based on the needs of your customers. See case studies showcasing the impact of design thinking across a variety of industries and practices.